January 14 According to the latest report by Matt Hughes, a well-known reporter from the Daily Mail,
Apple TV is gearing up to bid for the domestic TV rights to the next Premier League season, which could change the way the top flight is broadcast in the UK.
The tech giants are looking to increase their share of live football, starting next month with a 10-year deal with Major League Soccer.
They have already dabbled in the Premier League market with a documentary about the European Premier League titled The War for Football, which was released yesterday.
The Premier League’s current three-year deal with Sky Sports and BT Sport expires in 2025, with the tender process for the rights to the next installment due to begin later this year.
Many clubs with American owners, such as Chelsea under Todd Boely, believe the current £5.1bn broadcast rights price is undervalued and hope US tech companies will push the price up.